Great Big Story (GBS), the well-known CNN content web platform series of the United States, has developed and produced four great stories from Peru. The first of these stories will highlight the work that is involved in the construction of the original Q’eswachaka Inca bridge, while upcoming shows will detail the great diversity of Peruvian potatoes, the richness of Peruvian fauna and the quality of Peruvian pisco.
A co-production between Marca Perú and Great Big Story, the objective of the series is to strengthen the image of Peru in the USA and around the world.
“This editorial co-production will allow us to show what makes Peru a unique destination in the world to a large audience, which is also closely related to the experiences and products offered that distinguish our country,” said Isabella Falco, director of Communications and Image Country of Promperú.
In the case of the Q’eswachaka bridge, Great Big Story will exhibit the collaborative and ancestral work that has survived through time, while the episode dedicated to the potato will focus on Peruvians´ desire to keep the diversity of the tuber and its 3,000 varieties alive.
Each of the micro-documentaries will be released every Tuesday in September on the web and social networks of CNN, as well as on the television circuit that the channel has in more than 48 airports in the United States. The production of documentary material was carried out by experienced producers and filmmakers who expressed their fascination for Peru and their gratitude for having had the opportunity to film there.