Peru sees around 3.5 million tourists come into the country each year. Though this is an impressive statistic, the new president, Pedro Pablo Kuczynski, aims to double this number in the next five years.
The new governmental regime plans to implement strategies to increase tourism to Peru, which they claim will increase jobs, promote trade, and better Peru´s economy in general.
PPK says of this plan, ´´We are going to double tourist flow over five years. I believe, and maybe this is a little optimistic, that it must become our goal: doubling tourism, that is going to bring additional revenue worth between US$4 and US$5 billion.´´
The newly sworn-in president asserts that an increase of tourism will affect many regions of Peru, not just Machu Picchu and Cusco, and that other industries, such as food and transportation, will reap the benefits of this increase as well.
PPK and his administration will work to implement a strategy to see this goal completed, for example by using film as a tool for promotion and marketing of Peru.