Peru promotes Northern Amazonian Route

Peru promotes Northern Amazonian Route
Friday February 21, 2014
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Representatives of the regional chambers of tourism and business associations came together in the Northern Peruvian city Cajamarca to discuss the promotion of the Northern Amazonian Route to a major tourist spot.

They decided to do research for potential markets, work out a marketing plan, attract investors and increase the tourism safety.

During the campaign they will emphasize the historical and cultural heritage of the towns on this route, that crosses the regions of Lambayeque, San Martin, Tumbes, Piura, La Libertad, Cajamarca, Amazonas and Loreto, and extend their attractiveness.

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