National Geographic has chosen Machu Picchu, Peru’s most famous World Heritage Site, as the travel destination for 2015. A positive advertisement with nice words, interesting information and wonderful pictures was published in the National Geographic magazine to promote the Inca ruins to its subscribers.
The promotion of Machu Picchu will also reach thousands of people through their newsletter. This newsletter includes a slideshow with 21 beautiful pictures of the natural wonder of Peru: Machu Picchu. The header of the advertisement is: “Located high in the Peruvian Andes, Machu Picchu remained hidden from the world for hundreds of years. Explore the well-preserved Inca ruins in this photo gallery by National Geographic”.
As a result of the tourism in 2013, it has recently been reported that Machu Picchu made almost US$500 million. Because of the extended visiting hours and international interest in Machu Picchu final rates for 2014 will definitely exceed this amount.