Lima´s food fair “Mistura” to conquer the international market

Lima´s food fair “Mistura” to conquer the international market
Tuesday September 06, 2016
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Every year the gastronomic fair “Mistura” is held in Lima, presenting cooking shows and offering the best of Peruvian food to visitors. The fair is organized by the Peruvian Society of Gastronomy (Apega), a nonprofit association founded by the famous Peruvian chef Gaston Acurio.

Mistura is gaining more and more popularity and has chances to expand on an international level next year. Possibly the food fair will be held in Santiago (Chile), Cordova (Argentina), Bogota (Colombia), Miami, and New York (United States), as part of their efforts to conquer the international market.

Bernardo Roca Rey, president of Apega, says that the expansion of the brand Mistura is considered the most likely to happen in regions of the world where Peruvian immigrants are prevalent.

“It is expected that this new edition will break the previous attendance records. For this year we project a total of 500,000 visitors, last year we reached 400,000,” Roca Rey comments. This year the Mistura fair is held for the ninth time and was inaugurated by president Pedro Pablo Kuczynski on last Friday.

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