Compared to 2014, foreign tourists increased 6% in the month of November, due to the hard work of the Foreign Trade and Tourism Ministry. The head of this Ministry, Magali Silva, has been working to promote Peru as the ´Land of Hidden Treasures.´
Silva has also advocated for the diversification of tourists sites and the promotion of new markets. Furthermore, an initiative to facilitate awareness of Peruvian cuisine was started in the United States, which has sparked an interst in travel to Peru due to the growing fame of Peruvian food. Peru even hosted the 2015 Smithsonian Folklife Festival that exhibited various expressions from all across the country.
Most of Peru´s tourists come from Chile, whose visitors grew by 8.7% between January and November of last year. Many of Peru´s tourists also come from the United States, whose visitors rose by 9.1%. Other countries such as Ecuador,Argentina, Mexico, Columbia, Italy, Germany, France, Spain, Taiwan, and South Korea are also big contributors to the tourism industry in Peru.