The Peruvian Avocado Commission (PAC) has some illuminating ideas in store to reach consumers of avocadoes in the USA. According to PAC, websites such as Pinterest and Instagram will be used to hold recipe contests to encourage the consumption of the Peruvian avocado.
Xavier Equihua, of PAC says that “in order to establish Avocados from Peru as a solid, premium brand that’s firmly planted in the United States, the information we provide on the internet has to be smart, relevant, and engaging”. Anything from recipes posted by Peruvian chefs to helpful tips or even tantalizing photos of the popular fruit can support the avocado of Peru.
The interest in the fruit has grown after the implementation of technological and communication tools. Not even two months ago PAC started a facebook page (https://www.facebook.com/AvosFromPeru) to promote the avocado. Already the website has gained more than 33,000 ‘likes’. The page shows recipes and offers unique uses for the avocado; an avocado face mask for example.
Even during the avocado´s off-season months, social media sites will allow international consumers and producers to stay engaged and remain updated with photos, recipes and information. Have a look at the Avocados from Peru website here: www.avocadosfromperu.com